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Solving your first-world skincare problems

Gen skin

Hi, we are the new generation

At GENERATION SKIN, we believe that looking after your complexion shouldn’t feel like a guessing game – or a chore. That’s why we create beauty products that are both proven to show results and fun to use.

We also think great skin shouldn’t be exclusive, which is why we are all about products that will break the internet, and never the bank.

We are a beauty brand that believes it’s what’s on the inside that counts – which is why we harness goodness sourced straight from the earth and the sea. From Marine Algae, Kakadu Plum, Green Tea and Desert Lime, it is all about skin-loving ingredients that are natural and pure.


Our longest relationship to date is that we’re proudly cruelty-free and we don’t care who knows it! All jokes aside, we’re totally committed to producing 100% cruelty-free cosmetics, and we don’t test any of our raw materials or finished products on animals.
No pressure:


Our aim is to simplify your daily routine with our skincare staples that are both, easy to use and have you smashing your #skingoals, one selfie at a time. We think our products are the bees knees but if for whatever reason you’re just not feelin’ it (no judgements here), we offer a 30-day money back guarantee.


Our products are natural as they come. We don’t just chuck in any ol’ ingredients though, we carefully craft our products with the finest natural ingredients under the sun.