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We the Gen

What is Generation Clay?

GENERATION CLAY is the older sister of GENERATION SKIN. While there are plenty of similarities between the two, one of the biggest is that both were born with a love for embracing natural, pure, skin-loving ingredients. Both also harness goodness sourced straight from the earth, such as Aussie fav Kakadu Plum.

The key difference between the sisters? GENERATION CLAY is solely rooted in the beauty benefits of one of the world’s most ancient and effective natural detoxing remedies: clay.

In need of a refresher on the reasons why clay is easily one of the best things you can slather on your skin? Here, we offer up three:

 

1. Clay draws out impurities and toxins

Clay has a negative electrical charge. This can help bind to positively charged toxins found in environmental pollution and draw them out of the skin (mercury and lead, we’re looking at you). Why is this so important? Because when impurities and other gunk lingers on the skin for too long, it can cause a dull in complexion or, worse, create breakouts.

 

2. Unclog pores and mattifies skin

Anyone with shiny, greasy-looking skin will tell you the struggle to mattify their complexion is real. Clay masks draw excess oil away from the pores and help unclog them. Meaning, if you have naturally oily skin, regularly applying a clay mask once or twice a week helps to keep excess oil in check.

 

3. Clears up mild acne

By absorbing oil from your skin and pulling dead cells from the skin’s surface, clay masks are able to work as a gentle exfoliator and purifier. This, in turn, prevents mild forms of acne – such as pimples, blackheads and whiteheads – from forming.

 

Taking it a step further, GENERATION CLAY goes beyond just these three benefits – with each clay mask infused with additional natural ingredients that target even more skin concerns. Discover the complete GENERATION CLAY collection here and find a multi-benefit mask that’s perfect for your unique skin woes.

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